A typical Search Engine Optimization process is an ongoing concern that can take months, but pays off in a HUGE way if done correctly. Typically, I break the process down into the following steps:

• Keyword Research & Recommendations (what keywords will pull in qualified traffic, how many searches do these terms/phrases get, how should keywords be used in the site to attract search traffic)
• Review of Search Engine Friendliness Issues (URLs, KW Usage, Code, Internal Linking, Metadata, Sitemap Use, etc.)
• Competitive Analysis (who’s currently chasing traffic for their terms or targeting the audience they want, what are these sites doing right or wrong)
• Design, Usability & User Experience Suggestions (to help improve the way visitors perceive/use the site)
• Content Creation Suggestions (what kinds of content would be valuable to add to the site to attract additional traffic and convert existing users)
• Link Acquisition Suggestions (a list of some great places to start requesting/buying/building links and ongoing strategies for a link campaign)
  • Social Media market exposure (Twitter, Facebook, blogging, related forums, article submission etc) Building of trust relationships through free information that is relevant to the market you are targeting will establish back links and raise your Search Engine Rank. This is by far the most powerful technique.
• Recommendations for Avoiding Negative Search Engine Issues (duplicate content, URL canonicalization, re-direction of content etc)

I can cater to any budget and would be happy to talk to you about your your web site optimization needs!